FURLA
date
Jan 31, 2023
slug
furla
status
Published
tags
Project Management
Design
Signage Production
type
Post
source
summary
Part of my job is to revamp all window signs in accordance with the style guide that is being implemented worldwide. Furla supplies me with all the original design files which I then tailor to fit the size requirements of each store across Australia.
I utilised Adobe Illustrator to access the components file and adjusted each component's size individually to fit the specific window dimensions of a particular store. Next, I determined the most appropriate printing production method for the design, prepared it accordingly and initiated production. For this particular campaign, clear cling decals with white ink underlay were selected and Furla Australia expressed satisfaction with the outcome.
In relation to these projects, my responsibility was limited to adjusting the width of the decals to fit each window in proportion. Occasionally changes of texts or numbers required.
Various designs of window decals for Furla in Australia
