Ridgeline Outdoor Clothing

date

Nov 17, 2022

slug

ridgeline-outdoor-clothing

status

Published

The idea

Patagonia Website

Northface Website

Kathmandu Website

The process

I am starting this process with User-centered design (UCD) puts users at the center of product development and involves them in the design from the beginning. Below are Personas/User stories and journey maps, understanding the many facets of a positive user experience:

Useful: fulfills a user’s needs

Usable: easy to use and understand

Desirable: visually attractive and succinct

Findable: easy to navigate and find information

Accessible: users with disabilities can use the product

Credible: the product, company, and services are trustworthy

Valuable: delivers business value

*Click here to look at the original Figma files*

The design

Here is the high-fidelity prototype created using Figma based on the initial low-fidelity paper and pen wireframe. To begin, I scanned or photographed the paper wireframe using my iPhone and airdropped it to my Mac mini. All assets from the graphic designers, such as photos, logos, infographics, and copywriting, were compiled into the Figma canvas.

Using the low-fi wireframe as a guide, I placed each item one by one, naming each layer accordingly for future ease of automatic modifications. While the design may not be highly sophisticated, it accurately reflects the original hand-drawn wireframe.

For a more sophisticated design, please refer to my work on another fictional project, FIXME Apparel.

Hi-Fi wireframe for Mac book pro 14”